Here are some simple ways to promote your events, grow your following, and turn more visitors into attendees.
Start with a clear goal
Before promoting your event, decide what you want it to accomplish.
For example:
Build awareness - reach new people with useful or educational content.
Engage your existing audience - create deeper connections with your community.
Promote a product or service - use your event to introduce an offer or encourage a next step.
Grow your community - encourage attendees to follow you and return for future events.
Knowing your goal makes it easier to choose your event topic, title, description, and call-to-action.
Create an event page that makes people want to register
Your Crowdcast event page is often someone's first impression of your event.
Choose a clear, compelling title
Your title should quickly tell people what the event is about and why they should attend.
Instead of something broad like: Marketing Workshop
Try something more specific: 10 Simple Ways to Get More Customers From Your Email List
Keep titles clear, specific, and focused on what your audience will learn or experience.
Write a helpful event description
Don't leave your description blank - especially for public events.
Use it to explain:
What the event is about
What attendees will learn
Who the event is for
Who will be speaking
What makes the event worth attending
Breaking longer descriptions into short paragraphs or bullet points also makes them easier to scan.
Share your event where your audience already is
You don't need a huge following to start promoting your Crowdcast.
Share your event through the channels you already use, such as:
Your email list
Your website or blog
LinkedIn
Instagram
Facebook
YouTube
Relevant online communities
Don't limit yourself to sharing the event once. Promote it at different points leading up to the event and give people different reasons to register.
For example, introduce a speaker, share something attendees will learn, post a short video, or highlight a question you'll answer during the event.
Turn past events into promotional content
Your previous Crowdcasts can help promote your next one.
After an event, repurpose memorable moments into content you can share elsewhere.
You can:
Create and share Clips
Share highlights on social media
Turn event discussions into blog posts, newsletters, podcasts, or short videos
A great moment from a previous event gives potential attendees a preview of what they can expect from you.
Encourage attendees to follow you on Crowdcast
Attendees can follow your Crowdcast profile to stay connected with your channel and future public events.
Encourage people to follow you during your events, particularly if you host regularly.
You can simply remind your audience:
Enjoying the event? Follow our Crowdcast channel to stay updated on future events.
Building your Crowdcast following can make it easier to bring your audience back for your next event.
Reach a larger audience with multistreaming
Already have an audience on another platform? Multistreaming lets you broadcast your Crowdcast to additional destinations.
When multistreaming, encourage viewers on other platforms to join you directly on Crowdcast if you'd like them to participate in the full experience.
You might offer:
Live Q&A
Audience chat and interaction
Exclusive content
Giveaways or special offers
Be clear about where you'll be interacting with your audience so viewers know where to join the conversation.
Make your events easier to discover
Public events may also be discoverable through Crowdcast’s Discover page, giving people beyond your existing audience another way to find your events.
To give your event the best chance of catching someone's attention:
Use a clear, descriptive event title.
Add an engaging event image.
Write a helpful description that makes it clear what attendees can expect.
Make sure your event is set to Public if you want it to be discoverable.
The Discover page is another good reason to make your public event page compelling - someone finding you there may be discovering your channel for the very first time.
Give attendees a clear next step
If you want attendees to take action after your event, make that action easy to understand.
Your call-to-action might be:
Register for your next event
Join your mailing list
Visit your website
Book a consultation
Download a resource
Purchase a product or service
Follow your Crowdcast channel
Avoid overwhelming attendees with too many different requests. One or two clear next steps are usually easier to act on.
Use Crowdcast's built-in tools
Crowdcast also has several features that can help you promote your events and stay connected with your audience:
Followers help people stay connected with your channel.
Automated event emails help registered attendees remember to attend.
Clips and recordings let you repurpose past events.
Multistreaming helps you reach audiences on other platforms.
Integrations can connect Crowdcast with other tools in your marketing workflow.
Custom registration fields can help you collect additional information from attendees.
If you're collecting attendee information for marketing purposes, make sure you have the appropriate permission and follow the privacy and consent requirements that apply to you.
Keep experimenting
Growing an audience usually doesn't happen from a single event.
Try different topics, titles, promotional channels, and event formats, and use your Crowdcast analytics to see what's working.
Most importantly, keep creating events that give people a reason to register, attend, and come back for the next one.
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