There are many ways to market your Crowdcast event, and since each event has a single shareable URL, it's easy to promote across social media, emails, and other channels. However, without tracking, it's hard to know which channel is driving the most attendees. Identifying your most effective marketing channels allows you to focus your efforts where they matter most. 💪
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That’s why our analytics dashboard includes UTM tracking metrics. UTM codes are small text snippets added to the end of a URL that help track where your traffic is coming from. For example, you can create separate UTM links for Facebook, Twitter, and Instagram, allowing you to measure engagement from each platform.
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You can use a tool like Campaign URL Builder to create these custom UTM links. Once your links are in use, Crowdcast will track and display the data in your analytics dashboard so you can assess which marketing efforts are working best.
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A properly structured UTM link includes:
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✔ The main URL of your Crowdcast event
✔ Campaign Source – The platform driving traffic (e.g., Facebook, Twitter, newsletter)
✔ Campaign Medium – The type of promotion (e.g., social post, email, ad)
✔ Campaign Name – A unique identifier (e.g., event name, date)

By leveraging UTM tracking, you’ll gain valuable insights into your audience's behavior, allowing you to optimize your marketing strategy and maximize event attendance. 🚀

This is an example of what a UTM link looks like:

Visit the analytics page in your dash to monitor UTM insights.

Your UTM analytics in Crowdcast for an event appear as pie graphs on your analytics report. You can separate UTM analytics based on page views, meaning someone simply visited your registration page, or based on registrations, meaning they actually signed up to join your event.

Important Note:

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