Crowdcast is an incredible platform for creators to build their businesses through live streaming. While we aren’t a marketing platform, our tools support your growth. If you’re looking to expand your reach, leverage our Discovery page and integrate these marketing strategies into your live events.
This article explores top marketing practices to help you create a substantial audience through consistent effort. Here’s what we’ll cover:
How to use integrations to take your audience off the platform
Crafting titles that inspire action
Why you should always write a short description for public events
Moving your existing audience off social media and onto Crowdcast
How to invoke emotion to increase your registration rate
SEO 101: How easily and quickly do events become discoverable?
CTAs that your audience can’t resist clicking
Before diving in, check out our Getting Started support doc for a solid foundation on Crowdcast.
Use Integrations to Own Your Audience
While social media followings are valuable, they don’t belong to you—your email list does. Crowdcast’s integrations help you keep your audience engaged without double opt-ins.
With our Zapier integration, automate audience engagement across thousands of apps.
Import external email lists into your event using CSV uploads.
If you are a Patreon host, take advantage of our integration and create Patreon exclusive events.
💡 Pro tip: Stay GDPR compliant by adding a custom registration field asking attendees for permission to join your email list. Watch your subscriber count grow! 🚀
Crafting Copy That Inspires Action
Your event’s copy—titles, descriptions, and CTAs—should drive engagement. Here’s how:
Set Your Intentions
Decide whether your goal is to:
Generate awareness: Broad educational content that attracts new leads.
Nurture your audience: Focused content that deepens engagement with your niche.
Sell your product/service: Direct your engaged audience to a paid offer.
The marketing rule of seven suggests an audience needs multiple exposures before converting—so be patient and consistent!
The Anatomy of a Click-Worthy Title
A great title is benefits-focused, specific, and invokes emotion. Use a free headline analyzer to optimize engagement.
SEO also plays a role. Focus on quality content first, and search visibility will improve with time.
Make it Obvious
Ensure your CTAs are clear:
CTA buttons should be direct (e.g., "Register Now").
Embedded links should stand out and guide action.
Where and How to Share Your Event
Use your existing audience—no matter how small—to promote your events across multiple platforms:
Social Media: Facebook Groups, Subreddits, Medium, YouTube
Repurposed Content: IG Reels, YouTube Shorts, LinkedIn, Facebook
Pro Tip: Export event recordings as MP4s and share highlights to generate hype. More on that below. 👇
Generating Hype to Attract a Larger Audience
Create FOMO (fear of missing out) to drive registrations:
Download HD event recordings and repurpose them into short clips or podcasts.
Embed recordings on your website to create a free Masterclass offering.
Use social proof with clips —show what attendees loved about your event.
Expand Your Reach With Multistreaming
If you have an audience on other platforms, multistreaming can help transition them to Crowdcast.
Best practices for multistreaming:
Drop event links in chat on other platforms.
Explain where you’ll be responding to questions (Crowdcast chat won’t sync with external platforms).
Use incentives (e.g., exclusive Q&A, giveaways) for those who join on Crowdcast.
What Notifications Does Crowdcast Provide Attendees?
We help increase attendance by sending automated emails:
Confirmation email upon registration
Reminder email 10 minutes before the event starts
Followers notified when you create a new public event
Notifications if you archive or delete an event that was scheduled.
What is a Crowdcast Follower?
Crowdcast allows attendees to follow your profile. Followers receive automatic notifications before your public events go live (if you manually select this option before going live), increasing your registration rate.
Encourage attendees to click on your profile logo and hit "Follow" during your events!
How to Make Your Event Searchable on Google
SEO (Search Engine Optimization) increases your discoverability. Here’s how:
Do Your Research
Use Google Keyword Search, Reddit, Facebook groups, or Answer the Public to find what your audience is searching for.
SEO Basics
Use both short- and long-chain keywords in your title and description.
Optimize your event page with high-quality content.
Encourage engagement: The longer attendees stay on your page, the higher your ranking.
Let’s use the example above. Penny, the personal trainer, wants to provide fun bodyweight workouts on Crowdcast. They research the customer and find that workouts without equipment are searched frequently on Google, but it’s less likely to be discovered because it’s a popular search term. "Workouts without equipment" is their short-chain keyword.
Penny narrows down their audience more by learning many people are talking about “fun weight loss workouts” in a Facebook group they’ve joined. Their long-chain keyword is “fun weight loss workouts without equipment.” Penny should include these long and short keywords to their...
Title
Description
Some other factors that affect how your content populates on search engines are...
The domain - you’re in luck if you’re a small business. Crowdcast.io likely has a higher domain ranking than your website.
How long do people spend on your page - producing killer content.
If they click links on your content - providing call-to-actions.
When they click off your page and continue scrolling through the search engine.
That was a lot of information to digest, so don’t worry if you don't feel like a master yet. If there’s anything you take away from this article, keep producing incredible content, and keep your text audience-focused.
Create Irresistible CTAs
Now that you know the intentions of your Crowdcast event, you can create an irresistible call-to-action. If you’re reading this, you likely want to funnel your audience until they become paying customers. You do this by…
Running a value-packed Crowdcast.
Proving more educational or value-driven content in your CTA.
Making the call-to-action clear and concise.
Give them a call-to-action once they’ve consumed the Crowdcast.
Provide only one or two calls-to-action during a sales event.
If you’re a passionate creator with many ideas, you may want to help your audience with everything at once. But you need to keep it simple for them otherwise they'll often become overwhelmed and take no action.
Decide on the right CTAs for each event. At the end of your event, leave the call-to-action with them as you part, so they can engage with you further. If it’s your parting words and they loved your event, you’re more likely to get clicks.
Important Notes
If you import off-platform registrations, the location field will remain empty, but attendees’ locations will populate in analytics once they join live.
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