What can I learn from Event Analytics?
Crowdcast analytics help you understand how people discover, register for, and engage with your events. You can use these insights to improve future events and measure your marketing efforts.
Your Crowdcast analytics include:
Traffic Sources: Where are people finding your event?
Conversion Rates: What percentage of visitors register for your event?
Attendance Metrics: How many registered attendees joined live?
Geographic Distribution: Where are my attendees located?
Engagement Insights: Who are the most engaged attendees?
Event Highlights: What were the most engaging moments?
Replay Views: How many people watched the replay?
Verified Email Addresses: How many attendees have verified their email so they can interact with your event?
Ticket Sales: How many tickets have been sold for each type of ticket, along with total revenue.
For multi-session events, additional session-specific data is available, including:
The number of chat messages submitted per session
Live viewer data per session
Chat engagement trends
Analytics Dashboard
The Analytics Dashboard gives you a visual overview of your event performance.
Depending on your event, you'll see information such as:
Key Metrics
Viewed: event page visitors
Registered: registration conversion rate
Attended Live: live attendees
Conversion Rates: sign-up rate vs. show-up rate
Traffic
Registrations accumulated: total registrants over time
Views & Registrations: page views, registrations, replays
Funnels: before and after the event has ended
Referrals: where are people finding the event?
Campaigns (UTM): learn where your visitors are coming from
Audience location map: where in the world are people joining from (unique viewers)
Session Activity
Start and End of event
Live Viewers: A minute-by-minute breakdown of when viewers were active during the live session
Chat Engagement: A minute-by-minute breakdown of chat messages during the live session
Top Contributors in Chat
CTA Clicks
Top Contributors in Q&A
Poll Results
Ticket Sales and Revenue
For paid events, the Analytics Dashboard also includes ticket sales information.
You'll be able to see:
Number of tickets sold for each ticket type
Price of each ticket type
Revenue generated by each ticket type
Total tickets sold
Total gross revenue
Revenue figures show gross sales before Crowdcast and Stripe processing fees are deducted.
Select View in Stripe to open your connected Stripe account and review individual payments, payouts, and transaction details.
Exporting Specific Attendee and Custom Data
For a deeper dive into audience insights, Crowdcast hosts can export a CSV event data file. This file provides more granular attendee details, including:
Attendee Information: Names, emails, and usernames
Registration Details: Time and date of registration
Custom Registration Answers (Pro and Business plans only)
Poll Responses
Attendee Locations
Coupon Usage Data
Viewing Behavior
Whether an attendee watched live
Whether an attendee watched the replay
Note: a person attending multiple sessions is counted once in the CSV
Multi-Session Insights: Poll responses and live attendance per session
The CSV file can be downloaded from within your event, your Channel, or your My Events dashboard.
Where can I access Event Analytics?
There are four places you can view analytics:
From the Analytics Dashboard
Log into Crowdcast.
Select Analytics from the left sidebar.
Choose an event to view its analytics.
From your Channel
Open your Channel.
Select an event.
Click Analytics.
From an Event
Open the event.
Select the Options menu.
Click View Analytics.
From My Events
Open My Events.
Select the Actions menu beside an event.
Choose Analytics or Download CSV.
Important Information
You can now export the CSV and chat from the analytics page, as well as the report as a PDF.
Analytics become available as soon as an event is created.
Analytics remain accessible while your account has an active subscription.
Imported registrations won't display a location until the attendee confirms their registration or attends the event.
Audience location is estimated using IP addresses and may not always be exact (for example, if someone is using a VPN or proxy).
If an attendee unregisters, their information is removed from the CSV export for privacy (GDPR) reasons.
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