Crowdcast is an incredible platform for creators to build their business through live streaming. We aren’t a marketing platform, and you must do your own research if you intend to build brand awareness and a larger following. But for beginners to marketing, you can integrate these strategies into your live events.
This article explores the best marketing practices to help create a substantial audience for those willing to do the work and stay consistent. Here are some of the topics we are going to cover.
- How to use integrations to take your audience off the platform (even on Starter).
- Crafting titles that inspire action.
- Why you should always write a short description for public events.
- Move your existing audience off social media and onto Crowdcast.
- How to invoke emotion to increase registration rate.
- SEO 101: How easily and quickly do events become prioritized on our Discover page and external search engines?
- CTA's that your audience can’t resist clicking.
First up, if you haven’t already read these articles, pop those reading glasses on because these will seriously up-level your attendee management game and discoverability.
This article is a deeper dive into those topics ☝️, so make sure you check them out first.
Use Integrations to Own Your Audience
While having a massive following on your social profiles is helpful, it means nothing unless you own your audience. How do you do this? With an email list. Email lists aren’t for everyone, but it’s the best way to keep your audience forever and to make sure they’re the first to know about your exciting Crowdcast live stream events.
These tips will also help you avoid double opt-ins. That’s where an attendee needs to register twice. For example, clicking a link on your website which sends them a link to click on another link to register themselves to a Crowdcast event. They can do it with a simple click on an email in their inbox using our powerful integrations.
Automations that save you time
We are proud to have direct integrations with Drip and ConvertKit, and a deep integration with Zapier connecting you to thousands of applications. If you’re on Lite or more, these integrations are included, and they’re an absolute gamechanger!
Here’s a helpful link about all of the things that are possible. Just choose your trigger (the action your attendee will take) and your action (the desired automation) to view the possibilities.
The CSV (not just for analytics)
If you wish you knew about those integrations earlier, it’s not too late to import those emails you already have into your Crowdcast event. If you’ve been accepting payments on other ticketing platforms or collecting emails for the event externally, follow this process to pre-register your attendees, avoiding a double opt-in.
Hot tip: Stay GDPR compliant by creating a custom registration field asking attendee permission to add them to your email list and watch your subscribers grow 🚀
And for those on Starter - read this
Not everyone has the need or the resource to join a Lite plan or more. Here’s what you need to do to gain access to attendee emails and start owning your audience.
- Create or decide on a free product or event to giveaway.
- Share the benefits of this.
- Place it in the call-to-action button.
- Redirect to a landing page that subscribes them to your mailing list by receiving this free product.
The best part about this is the people who join your email list value your intellectual property and are eager to learn more. This results in a more engaged email list and, ultimately, a higher conversion rate.
A free product can be as simple as a 15-minute coaching call or a 2-page worksheet related to your Crowdcast. Stay GDPR compliant by letting your audience know on the landing page that they’ll be subscribing to receive free information from you by receiving this product.
Crafting Copy that Inspires Action
So, what’s copy? It’s anything that you or your team write to convert, educate or sell. This includes your title, your registration button, and even this article is considered “copy.” Here are the steps to ensure it’s effective and inspires action from your audience.
Set your intentions
There are three steps to convert your audience from a cold lead to a red-hot, credit-card yielding buyer.
- Brand awareness.
So, before writing ANY of your copy for your Crowdcast, decide if it’s an event to:
- Generate more leads by creating awareness of your brand. Often, broad free education within your niche umbrella.
- Nurture your leads by speaking directly to your niche. Often this free education is targeted towards your niche and most engaged audience members.
- Sell to your leads. Finally, the moment you’ve been waiting for, you’re ready to sell to your audience.
If you’re starting with a small audience, commit yourself to the long game. The marketing rule of 7 says that your audience needs exposure to a message SEVEN times before they’ll buy. But now we are in the tech-boom age, the number is likely higher than that.
Set balanced intentions to attract, educate your audience, claim authority within your niche, and then sell. This will slowly increase your registration rate and sales over time.
The anatomy of a click-worthy title
Believe it or not, there’s an anatomy to a title that gets clicks. It needs to be benefits-focused, specific, and invoke emotion. Here’s a free headline analyzer tool to help you include enough emotive words to make your audience click on impulse!
Of course, there’s another layer to killer titles, but this step isn’t as important as the first. SEO or search engine optimization will help you get featured on the first page of Google and other search engines. It’s worth learning about over time but not allowing it to consume you too much. Focus on delivering quality content, and SEO will come over time with effort and research. We’ll dive deeper into this later.
Make it obvious
You’ve set your intentions. Now, you need to make any button copy obvious. If the registration button states “Invest in yourself, my loves." This isn’t obvious enough. If you want an audience member to take action, make it clear and let your personality shine elsewhere. These are the places you want to make your copy simple.
- Your registration button.
- Your CTA button.
- Any links embedded in your emails.
Here's an example of making your button copy obvious. A CTA is a helpful call-to-action tool that you can use to redirect your audience to a landing page or product. They’re an absolute game-changer for conversion rate and you can track how many audience members click on your CTA while using Crowdcast. To learn more, click here to read all about our in-built CTA feature.
Stop Skipping This Step on Public Events
If you’ve created an event on Crowdcast, you may have seen the short description option and wondered what its purpose is. If you’re using Crowdcast to attract a larger following, don’t skip the short description. You’ll find it here:
Think of your short description as your meta. The text that will show up in search results under your title in popular search engines like this:
It’s also the text that’s visible when you share your event on social media or other platforms. Here are a few advanced marketing tips for your short description.
- Keep it to 135 characters or less.
- Include your short and long-chain keywords (if you have them).
- Ensure it’s benefits or solutions-focused.
You can include what participants need to bring and the event’s finer details in your long description.
Where and How do I Share my Event?
We do not recommend using the Discover page as your primary marketing strategy. This is because you cannot target your unique ideal audience effectively. What that means for you is many people might see your event, but not many people are interested in your events because they're on Crowdcast for another purpose. Use your existing audience (even if it’s small) to promote new events on all of your social media channels. Some other places to build authority within your niche could be:
- Facebook groups
You can also repurpose the material in your events to share to:
- IG Reels (use the clip moments feature)
- Facebook watch
Video content increases your engagement and makes your social media channels more visible to a larger audience. You don’t have to reinvent the wheel. Simply export your events as an mp4 and repurpose the best parts to generate hype for your next event. More on this below 👇
Generating Hype to Attract a Larger Audience
No one likes missing out. Invoke some FOMO (fear of missing out) on your social media channels to help you increase your registration rate for future events.
- Clip moments is a feature that you can use to clip 15 seconds of a Crowdcast. These are excellent to repurpose as an Instagram Reel or as a short video on any platform. Share the best parts of your Crowdcast or the bloopers for comedic effect.
- Download the HD recording and turn it into a podcast. Or edit it into a short video with the best parts and share it on other popular platforms. The content is yours to own. So, download it and share the parts you can!
- Embed the recording or live event on your website. Want to turn your Crowdcast into a free Masterclass offering? Want complete control of your landing page branding? You can embed the frame into your website. Here’s how.
The sky's the limit when it comes to creating hype. No one likes FOMO, so let your audience know what they’re missing out on.
Expand Your Reach With Multistreaming
An issue that some hosts face is transferring their existing audience over to Crowdcast. You might have a substantial audience on Twitter, Instagram, or Facebook, but getting everyone over to a new platform can be challenging. That’s where multistreaming comes in handy. It's easy to set up through "edit event":
Here are some more technical tips to setup multistreaming. During the event, make sure you do these things to bring your audience over to Crowdcast:
- Drop links to the Crowdcast event page in the multistreaming chat bars;
- Explain where you’ll be responding to chat comments (note: other chat comments don’t automatically populate into Crowdcast);
- Explain the benefits of having questions answered using the Ask a Question feature on Crowdcast;
- Incentivize your audience with a juicy call-to-action or giveaway by coming over to Crowdcast; and
- Be prepared for any tech or account questions from new attendees by reviewing this guide.
If you’re here, chances are that you love the features of Crowdcast to engage with your audience. But they’ll also need to see the benefits of making the extra effort of leaving their current platform. Multistreaming allows you to meet them at their platform before moving to the full Crowdcast live streaming experience.
What Notifications Does Crowdcast Provide Attendees?
We send out a couple of automated emails to your attendees to help increase live attendance.
- Attendees get an email when they register for your event.
- Attendees receive a reminder email 10 minutes before an event.
- Your Crowdcast followers will receive an email whenever you create a new public event.
You can also email event attendees from here when needed:
What is a Crowdcast Follower?
You’ll notice that you can gain followers on Crowdcast just like any other media platform. To gain Crowdcast followers, they’ll need to click onto your profile link, then click follow while logged into Crowdcast. Circled in red is the follow button:
The benefit of having followers is that they’ll automatically be notified 10 minutes before you go live.
A substantial following may increase your registration rate because of these helpful notifications. You could increase your following by directing your audience to click on your profile logo during an event then hit that follow button. We use this as a verbal “call to action” in our Team Crowdcast Q&A’s and demo’s too.
How to Make Your Event Searchable on Google
While we can’t guarantee your search engine results, these tips will help you dive into your ideal audience’s search habits to give you a better chance.
Do Your Research
If you want to be searchable on Google, your title must answer a person's question. Let’s just say someone searches “fun weight loss workouts without equipment” your title of “The one and only Bodyweight burner by a Personal Trainer Penny” is catchy. Still, it’s not likely to populate in search engines because it doesn’t answer or include any of the words of the searchers’ questions. Some great places to conduct research are:
- Google Keyword Search
- Facebook groups
- Advanced SEO tools (like Ahrefs or SEM rush)
- Answer the Public
- Amazon Reviews (or products aligned with your niche)
This research will help you understand the critical questions asked by your ideal audience to ensure you’re tailoring your marketing copy to them.
SEO is search engine optimization, and while it's difficult to fully understand the complex search engine algorithm, there are few proven tips that help. First, create short and long-chain keywords.
Let’s use the example above. Penny, the personal trainer, wants to provide fun bodyweight workouts on Crowdcast. They research the customer and find that workouts without equipment are searched frequently on Google, but it’s less likely to be discovered because it’s a popular search term. "Workouts without equipment" is their short-chain keyword.
Penny narrows down their audience more by learning many people are talking about “fun weight loss workouts” in a Facebook group they’ve joined. Their long-chain keyword is “fun weight loss workouts without equipment.” Penny should include theselong and short keywords to:
- The title.
- Meta (short description).
- Long description.
Some other factors that affect how your content populates on search engines are:
- The domain - you’re in luck if you’re a small business, crowdcast.io likely has a higher domain ranking than your website.
- How long people spend on your page - producing killer content.
- If they click links on your content - providing call-to-actions.
- When they click off your page and continue scrolling through the search engine.
That was a lot of information to digest, so don’t worry if you don't feel like a master yet. If there’s anything you take away from this article, keep producing incredible content and keep your text audience-focused.
Become Discoverable on the Crowdcast Discover Page
We are a live streaming platform with an in-built search engine. Most attendees create a Crowdcast account to join an event they were exposed to either on Google, via email, or social media. But if you want to increase your chances of gaining live attendees, read this article to ensure your event is populated on Crowdcasts’ discover page.
Create an Irresistible CTA
Now you know the intentions of your Crowdcast event, you can create an irresistible call to action. If you’re reading this, you likely want to funnel your audience until they become paying customers. You do this by:
- Running a value-packed Crowdcast.
- Proving more educational or value-driven content in your CTA.
- Making the call to action clear and concise.
- Give them a call to action once they’ve consumed the Crowdcast.
- Provide only one or two calls to action during a sales event.
If you’re a passionate creator with many ideas, you may want to help your audience with everything at once. But you need to keep it simple for them otherwise they'll often become overwhelmed and take no action.
Decide on one CTA for each event. Or if it’s two, provide one earlier and one at the end. Leave the call to action with them as you part so they can engage with you further. If it’s the last thing in their mind and they loved your event, you’re more likely to get clicks.
Get Your Attendees to Watch Time and Time Again!
Increase event engagement and click-through rate with these tips. Sometimes, people don’t have the internet speed or CPU power to support a live streaming event, and unfortunately, that can reflect poorly on the host. Here, we teach you how to troubleshoot like a pro and teach your attendee to become tech-savvy geniuses. Click here to read the all-in-one attendee management guide.