There are many ways to market a crowdcast event. The entire event is simply one URL so the easiest was is to simply share the event URL to all your social media and email channels.
The problem is that it’s hard to tell which channel is doing the best job at bringing attendees. And without knowing which channel to focus on, you can’t double down on the channels that work.
That’s why we’ve redesigned our analytics dashboard and added UTM tracking metrics.
We created a video below to show you how it works:
Let us know how you use UTM Campaigns for your own events. If you have any questions or ideas, join the discussion in our community.